Tuesday, April 23, 2013

Lookbook: Eugene is My Middle Name

Eugene is My Middle Name Spring/Summer 2013 Lookbook

Beautiful pastels, soft and airy, and perfect for the warmer days ahead! Eugene is My Middle Name is a Los Angeles based premium denim line, featuring an assortment of the finest denim, knits and wovens in original washes, playful colors and ombre styles. Founded by award-winning eccentric creatives who bring their imaginations to every collection, the brand sees fashion as the most intimate of creative expression, taking an artistic approach on life and clothing. The brand donates a percentage of profits towards charities aimed at empowering lives globally.

The Spring/Summer 2013 collection fuses striking color washes, understated metallics and shimmering iridescence with a delicate, muted color palette for a look that is playful yet refined. You can shop Eugene is My Middle Name at Scoop NYC.

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